The Language of Museum CommunicationBy Nainvi Vora
20 Jun 2017

Language of museum communication relates to the way museum interaction and messages in the form of exhibits and activities are put across to audiences creating an experience to enjoy, learn, remember, interpret and take away from.

It is important to interpret a particular exhibit keeping the target audience in mind.  For example in the Laxman Shreshtha retrospective, ‘The Infinite Project’ at the Jehangir Nicholson Gallery an interview of the artist in conversation with the curator on loop was played for viewers to hear and see alongside the artworks.  This made it easier for audiences such as lawyers or financial analysts or working professionals visiting the museum from the nearby Fort area during their break time to understand notions of ‘abstraction’ which may not come very naturally to them.  Alongside this they tried to layer information by having handouts in the gallery with Laxman’s press articles that have been published over time.  This helped to contextualise the artist’s practice over the years.

Laxman Shreshtha has often mentioned how music had played an inspirational role in his process as an artist.  And therefore for outreach programs they conducted a jazz concert against the backdrop of his works to attract an eclectic audience.  Like jazz music ‘abstraction’ has multiple meanings and therefore they correlated both together to formulate a different visitor experience.  On and above this there are various communication channels that can be used by a museum.